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Mercedes Benz's E-Biz Solution: The Factory Delivery Reservation System"One of our most fundamental goals in developing the system was to strengthen and market the Mercedes-Benz brand in the United States. The fact that we would be one of the first car manufacturers in the United States to have a factory delivery program would be seen as a very positive thing in this regard." - William Engelke, Assistant Manager, IT Systems, Mercedes Benz US International, commenting on the FDRS. Linking CustomersBy 2000, Mercedes Benz United States International (MBUSI), builder of the high-quality M-Class sports utility vehicle (SUV), established itself as a company that also delivered superior customer services. One such service was the delivery option where by the customer could take delivery of the vehicle at the factory in Alabama, US.
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1] Bill of Material keeps track of all raw materials, parts, and subassemblies used to create a finished product. |
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